West Coast Life Insurance Company 

West Coast Life Insurance Company was founded in 1906 in San Francisco, California – just days before the city’s great earthquake and fire. In fact, our Company was the first to offer San Francisco a reconstruction loan. This enterprising spirit has sustained West Coast Life for over a century, as we’ve expanded to become a leading nationwide provider of life insurance. Our Company has developed a reputation for innovatively designed, value-added products, as well as for unparalleled flexibility and ease of doing business.

Protective Life Insurance Company and West Coast Life Insurance Company help to provide financial security through insurance and investment products. For over one hundred years, these historic companies have remained true to the core values of quality, serving people and growth. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and growth. Today, Protective Life and West Coast Life are among the nation’s leading insurance companies, drawing on a heritage of strength and a tradition of innovation, while proving the wisdom of our collective vision: Doing the right thing is smart business^.®