When Your Client Wants a Plan That’s Not in Their Best Interest

When Your Client Wants a Plan That’s Not in Their Best Interest

What do you do when your client wants a plan that’s not in their best interest?The worst thing you can say about an insurance agent is “She is very high-pressure.” We recoil from any association with the parody of agents we see on TV. Especially in Medicare...
Don’t Overlook Med Supp Plans K, L, M, or N

Don’t Overlook Med Supp Plans K, L, M, or N

While Medicare Supplement Plans C, D, F, and G tend to be the most widely known plans, don’t forget to consider the lesser known plans. Don’t overlook Med Supp plans K, L, M, and N, they could be just what your client needs.Plan KFor clients in states that don’t...
Co-author Articles for Your Local Newspaper

Co-author Articles for Your Local Newspaper

I’m a regular columnist for a local paper in a town of 50k people. If you also live in a small town, they are all eager to have free content, and yes, it’s great advertising for your services. Since you don’t want to author personal articles (or you would already be...
Medicare TikTok: Seniors are on TikTok Looking for Help

Medicare TikTok: Seniors are on TikTok Looking for Help

Seniors on TikTok? One of the things we are proud of at Gordon Marketing is that we “walk the walk and talk the talk” meaning before we attempt to teach, we first master the skill. While this seems logical and even elementary, there are many in our industry that don’t...
Why Don’t You Spend As Much Time on Retention as You Do on Sales?

Why Don’t You Spend As Much Time on Retention as You Do on Sales?

Serious question: why don’t you spend as much time on retention as you do on sales? Agents who have a retention program are rare. Most work from the position that their clients love them, won’t leave them, know how to contact them and will contact them if they...
Why Doesn’t Social Media Work For Insurance Agents?

Why Doesn’t Social Media Work For Insurance Agents?

Why Doesn’t Social Media Work For Insurance Agents?Spoiler alert: Social Media does work for insurance agents, but you are doing it wrong. Since most of us consume Social Media in some form, we feel like we understand it. But I’ve found that our assumptions about it...