How to Host a Medicare Seminar Online

How to Host a Medicare Seminar Online

If 2020 has taught us anything, it’s that we have to be able to adapt! Insurance has a history of being slow to adapt. No one likes change, but admit it, you’re saving a lot of time by doing your client consultations over the phone. Lets take that same mentality and...
What Is An Insurance FMO? Do You Need One?

What Is An Insurance FMO? Do You Need One?

What Is An Insurance FMO?Independent life and health distribution are set up in a system that is confusing to the point of being ridiculous. Each insurance carrier is free to get creative when setting up their own distribution chain. Constant one-upmanship results in...
How Do You Sell Your Medicare Block of Business?

How Do You Sell Your Medicare Block of Business?

With 50% of our agents retiring in the next 6 years, we have a lot of inquiries about pricing blocks of Medicare business.The short story is 1 – 1.5x: this is the number used to value renewals.Medicare Supplements are easier to value because they pay level for 6...
YOu cAN’T sTand OUT, BY FIttING iN

YOu cAN’T sTand OUT, BY FIttING iN

Are you rushing to look exactly like your competitors?  Trying to mirror that concept you have of success?  STOP.  Different may be better. What applies to us as a FMO applies to agents at every level of distribution.  At Gordon Marketing we have built a model that is...
Psssst, There Are NO, NO, NO $ecrets

Psssst, There Are NO, NO, NO $ecrets

Insurance agents who get paid less than street level commission are usually working for an agency that provides leads, an office and administrative support.  Agents who are direct to the carrier or direct to the FMO, are truly independent.  They have to make it rain...