Unveiling the Blue Cross and Blue Shield Mystery

Unveiling the Blue Cross and Blue Shield Mystery

Unveiling the Blue Cross Blue Shield MysteryOver 35 companies have licensed the right to use the Blue Cross and/or Blue Shield name in exclusive geographic areas. For agents that only work in one state, expanding into a new state brings many assumptions about Blue...
Medicare TikTok: Seniors are on TikTok Looking for Help

Medicare TikTok: Seniors are on TikTok Looking for Help

Seniors on TikTok? One of the things we are proud of at Gordon Marketing is that we “walk the walk and talk the talk” meaning before we attempt to teach, we first master the skill. While this seems logical and even elementary, there are many in our industry that don’t...
Why Don’t You Spend As Much Time on Retention as You Do on Sales?

Why Don’t You Spend As Much Time on Retention as You Do on Sales?

Serious question: why don’t you spend as much time on retention as you do on sales? Agents who have a retention program are rare. Most work from the position that their clients love them, won’t leave them, know how to contact them and will contact them if they...
What to Do When “Medicare” Calls

What to Do When “Medicare” Calls

Spoiler alert: Medicare will never call you. We agents know this but the average American retiree does not know what to do when “Medicare” calls. If this scam wasn’t successful, it wouldn’t persist.Last week I had an agent call me. She is over 65 and a...
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