Why Doesn’t Social Media Work For Insurance Agents?Spoiler alert: Social Media does work for insurance agents, but you are doing it wrong. Since most of us consume Social Media in some form, we feel like we understand it. But I’ve found that our assumptions about it...
If 2020 has taught us anything, it’s that we have to be able to adapt! Insurance has a history of being slow to adapt. No one likes change, but admit it, you’re saving a lot of time by doing your client consultations over the phone. Lets take that same mentality and...
What Is An Insurance FMO?Independent life and health distribution are set up in a system that is confusing to the point of being ridiculous. Each insurance carrier is free to get creative when setting up their own distribution chain. Constant one-upmanship results in...
With 50% of our agents retiring in the next 6 years, we have a lot of inquiries about pricing blocks of Medicare business.The short story is 1 – 1.5x: this is the number used to value renewals.Medicare Supplements are easier to value because they pay level for 6...
The headline has a certain click-bait feel, but it is true. Non-resident appointment fees can be a waste of your agencies precious capital. Read this, I guarantee you don’t understand this topic!Here are the steps to take to avoid wasting $6,000 like...
Are you rushing to look exactly like your competitors? Trying to mirror that concept you have of success? STOP. Different may be better. What applies to us as a FMO applies to agents at every level of distribution. At Gordon Marketing we have built a model that is...
