Co-author Articles for Your Local Newspaper

Co-author Articles for Your Local Newspaper

I’m a regular columnist for a local paper in a town of 50k people. If you also live in a small town, they are all eager to have free content, and yes, it’s great advertising for your services. Since you don’t want to author personal articles (or you would already be...
Unveiling the Blue Cross and Blue Shield Mystery

Unveiling the Blue Cross and Blue Shield Mystery

Unveiling the Blue Cross Blue Shield MysteryOver 35 companies have licensed the right to use the Blue Cross and/or Blue Shield name in exclusive geographic areas. For agents that only work in one state, expanding into a new state brings many assumptions about Blue...
Medicare TikTok: Seniors are on TikTok Looking for Help

Medicare TikTok: Seniors are on TikTok Looking for Help

Seniors on TikTok? One of the things we are proud of at Gordon Marketing is that we “walk the walk and talk the talk” meaning before we attempt to teach, we first master the skill. While this seems logical and even elementary, there are many in our industry that don’t...
Why Don’t You Spend As Much Time on Retention as You Do on Sales?

Why Don’t You Spend As Much Time on Retention as You Do on Sales?

Serious question: why don’t you spend as much time on retention as you do on sales? Agents who have a retention program are rare. Most work from the position that their clients love them, won’t leave them, know how to contact them and will contact them if they...
What to Do When “Medicare” Calls

What to Do When “Medicare” Calls

Spoiler alert: Medicare will never call you. We agents know this but the average American retiree does not know what to do when “Medicare” calls. If this scam wasn’t successful, it wouldn’t persist.Last week I had an agent call me. She is over 65 and a...
How Medicare Supplement Rates Certain Types of Diabetes Medicare

How Medicare Supplement Rates Certain Types of Diabetes Medicare

If you are living with Diabetes then you know how important adequate health insurance coverage is. Those drugs aren’t cheap! Beginning in 2021, a handful of companies will start offering $35 copays on a 30-day supply of insulin. This can help a ton, but it’s in the...
Why Doesn’t Social Media Work For Insurance Agents?

Why Doesn’t Social Media Work For Insurance Agents?

Why Doesn’t Social Media Work For Insurance Agents?Spoiler alert: Social Media does work for insurance agents, but you are doing it wrong. Since most of us consume Social Media in some form, we feel like we understand it. But I’ve found that our assumptions about it...
Can TRICARE and Medicare Advantage Plans Work Together?

Can TRICARE and Medicare Advantage Plans Work Together?

TRICARE + Medicare Advantage Plans? Can TRICARE and Medicare Advantage Plans Work Together?  Vets with TRICARE coverage were bombarded with TV ads during AEP. They were instantly attracted to the Supplemental Benefits of MAPD and started calling their agents asking...
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