I’m a regular columnist for a local paper in a town of 50k people. If you also live in a small town, they are all eager to have free content, and yes, it’s great advertising for your services. Since you don’t want to author personal articles (or you would already be...
Would you benefit from adding Medicare to your Federal Employee Health Benefits Insurance? Nearly 9 million people worldwide are covered by the Federal Employee Health Benefits or FEHB program. Retirees with FEHB often must also decide whether or not to add Medicare...
Unveiling the Blue Cross Blue Shield MysteryOver 35 companies have licensed the right to use the Blue Cross and/or Blue Shield name in exclusive geographic areas. For agents that only work in one state, expanding into a new state brings many assumptions about Blue...
Seniors on TikTok? One of the things we are proud of at Gordon Marketing is that we “walk the walk and talk the talk” meaning before we attempt to teach, we first master the skill. While this seems logical and even elementary, there are many in our industry that don’t...
Serious question: why don’t you spend as much time on retention as you do on sales? Agents who have a retention program are rare. Most work from the position that their clients love them, won’t leave them, know how to contact them and will contact them if they...
Spoiler alert: Medicare will never call you. We agents know this but the average American retiree does not know what to do when “Medicare” calls. If this scam wasn’t successful, it wouldn’t persist.Last week I had an agent call me. She is over 65 and a...
If you are living with Diabetes then you know how important adequate health insurance coverage is. Those drugs aren’t cheap! Beginning in 2021, a handful of companies will start offering $35 copays on a 30-day supply of insulin. This can help a ton, but it’s in the...
Why Doesn’t Social Media Work For Insurance Agents?Spoiler alert: Social Media does work for insurance agents, but you are doing it wrong. Since most of us consume Social Media in some form, we feel like we understand it. But I’ve found that our assumptions about it...
TRICARE + Medicare Advantage Plans? Can TRICARE and Medicare Advantage Plans Work Together? Vets with TRICARE coverage were bombarded with TV ads during AEP. They were instantly attracted to the Supplemental Benefits of MAPD and started calling their agents asking...
The Medicare Part B base premium will rise in 2021— what does this mean for you?In most cases the Medicare recipient will pay the new premium. It is $3.90 higher than last year’s base. The increase will be offset by the increase in benefit amount.A small portion of...
