“Look Mom, I’m A FMO Now!”

“Look Mom, I’m A FMO Now!”

As it turns out, anyone can be a Field Marketing Office now, just print it on your business card and it’s done.  Ok, it’s not that easy.  If you are confused, you are not alone.  It seems that the system is bent on making it more muddy rather than on standardization....
Sharing Agent IDs Is A Fast Track to Career Destruction

Sharing Agent IDs Is A Fast Track to Career Destruction

With the start of AEP, it’s good to remind all agents and agency owners that getting busy and stressed out to make the AEP deadlines is not an excuse to cut any corners.  Every year I hear of agents being terminated for sharing their agent ID.Scenario: Agent...
Fifty Percent Of Your Client Will Buy Dental Plans If You JUST ASK

Fifty Percent Of Your Client Will Buy Dental Plans If You JUST ASK

Gordon Marketing wouldn’t offer dental plans for 25 years because we felt that they were not a very good proposition for the client. That all changed when Medico approached us. Medico was the only carrier that didn’t have a dental network.  And with that...
How To Talk to Clients About Your Commission

How To Talk to Clients About Your Commission

I don’t know why it is so hard to talk about commissions with our clients, but I know that almost NO ONE brings up the subject and that should change. A common mistake that almost all agents make is not explaining that the client will not pay more to purchase an...
Why Can’t Insurance Companies Retain Their Sales Representatives?

Why Can’t Insurance Companies Retain Their Sales Representatives?

It is endlessly frustrating to get a new representative for an insurance carrier every year. Having been in business for 37 years, I understand that carriers hire and fire rapidly but we are seeing a pattern that is not conducive to good working relationship between...