In Loving Memory of Dick Gordon: Champion of Family and Business
Richard “Dick” Gordon, beloved founder of Gordon Marketing, passed away on December 31, 2024, at 89. A devoted husband, father, and community leader, Dick’s life was a testament to dedication, innovation, and love. Married to Margaret for 60 years, he raised six children and cherished his grandchildren and great-grandchildren.
In 1980, Dick founded Gordon Marketing, an insurance FMO that became a cornerstone of his legacy. A true “Agent’s man,” he poured his heart into supporting and inspiring his insurance agents, many of whom considered him a mentor and friend. His unwavering belief in their success and his hands-on approach earned him admiration across the industry.
Known for his infectious positivity and work ethic, Dick Gordon’s impact extended beyond his career to the countless lives he touched. His family remembers him as a guiding light, and his legacy lives on in the company and community he built with love and care.
Dick’s family encourages donations to the Noblesville Bridge of Flowers in his memory, honoring a man whose life was defined by selfless acts and an enduring love for his family, agents, friends, and neighbors.
Are you Looking For A New FMO Home in 2025?
Rated 5-stars on Google Business Profile
Campaign Tools
Digital Marketing Tool Box, Agent Branding, Web design and many more useful tools.
Our FMO Divisions
Health care, medicare, life annuity and much more we offer to support our agents.
Events
Workshops, AEP Roadshows, marketing meetups and much more inclusive events to grow your network.
Agent Resources
We offer succession planning, webinars, HQ tips and partner programs nationwide.
WELCOME AGENTS!
Agent Support
Gordon Marketing, an award-winning Insurance FMO, is committed to serving the independent insurance agent in life, health, senior, annuity and ancillary sales. Let our experienced staff be your back office! We can help you grow your business with our constant training opportunities via webinars, classroom continuing education and our Training Universities.
Let’s learn together today!
Our Blog
Medicare TikTok: Seniors are on TikTok Looking for Help
Seniors on TikTok? One of the things we are proud of at Gordon Marketing is that we “walk the walk and talk the talk” meaning before we attempt to teach, we first master the skill. While this seems logical and even elementary, there are many in our industry that don’t...
Why Don’t You Spend As Much Time on Retention as You Do on Sales?
Serious question: why don't you spend as much time on retention as you do on sales? Agents who have a retention program are rare. Most work from the position that their clients love them, won’t leave them, know how to contact them and will contact them if...
What to Do When “Medicare” Calls
Spoiler alert: Medicare will never call you. We agents know this but the average American retiree does not know what to do when "Medicare" calls. If this scam wasn’t successful, it wouldn’t persist.Last week I had an agent call me. She is over 65 and a...








