No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

AI-Powered CRM
For Insurance Agents

GROW YOUR BUSINESS by 20%

HIPAA & SOC 2
Compliance

Marketing
Automations

Enrollment Tool
Integration

AI Assistant to Increase
Cross-selling Opportunities

Commission
Reconciliation

In Loving Memory of Dick Gordon: Champion of Family and Business

Richard “Dick” Gordon, beloved founder of Gordon Marketing, passed away on December 31, 2024, at 89. A devoted husband, father, and community leader, Dick’s life was a testament to dedication, innovation, and love. Married to Margaret for 60 years, he raised six children and cherished his grandchildren and great-grandchildren.

In 1980, Dick founded Gordon Marketing, an insurance FMO that became a cornerstone of his legacy. A true “Agent’s man,” he poured his heart into supporting and inspiring his insurance agents, many of whom considered him a mentor and friend. His unwavering belief in their success and his hands-on approach earned him admiration across the industry.

Known for his infectious positivity and work ethic, Dick Gordon’s impact extended beyond his career to the countless lives he touched. His family remembers him as a guiding light, and his legacy lives on in the company and community he built with love and care.

Dick’s family encourages donations to the Noblesville Bridge of Flowers in his memory, honoring a man whose life was defined by selfless acts and an enduring love for his family, agents, friends, and neighbors.

You’re invited to join LeadStar Marketplace, a self-serve platform that allows agents to acquire new customers at scale.

100% Guaranteed TCPA & CMS Compliant

88% of users would recommend LeadStar Marketplace to another agent.

Click Here to Learn More

Are you Looking For A New FMO Home in 2025?

Click Here to Learn More

Rated 5-stars on Google Business Profile



Campaign Tools

Digital Marketing Tool Box, Agent Branding, Web design and many more useful tools.



Our FMO Divisions

Health care, medicare, life annuity and much more we offer to support our agents.



Events

Workshops, AEP Roadshows, marketing meetups and much more inclusive events to grow your network.



Agent Resources

We offer succession planning, webinars, HQ tips and partner programs nationwide.

WELCOME AGENTS!

Agent Support

Gordon Marketing, an award-winning Insurance FMO, is committed to serving the independent insurance agent in life, health, senior, annuity and ancillary sales. Let our experienced staff be your back office! We can help you grow your business with our constant training opportunities via webinars, classroom continuing education and our Training Universities.

Get Started

Let’s learn together today!

Our Blog

What Is An Insurance FMO? Do You Need One?

What Is An Insurance FMO?Independent life and health distribution are set up in a system that is confusing to the point of being ridiculous. Each insurance carrier is free to get creative when setting up their own distribution chain. Constant one-upmanship results in...

Medicare Low Income Programs Explained

There are many Medicare low-income programs at the state and federal level that can assist your Medicare clients with the cost of their healthcare. Let's look at the main ones. Medicaid Is A Joint Venture Between Each State And The Federal GovernmentThat...

Medicare Supplement Household Discounts Explained

First, you must commit to memory this: Every company has different rules. Very different rules.If you learn what household discounts Mutual of Omaha offers, you won’t have grounds to even intelligently guess what Aetna does. And so on. Trust me, this is...

daily tips, podcasts and fun things

Watch Us On Youtube

The Biggest Mistakes Made with Life Insurance | Selling Life & Annuities

Med Supp Outlook 2024

Life Insurance That Works Like An Annuity | Selling Life & Annuities

Agent Scoring System

Mad About Money | Selling Life & Annuities

3 Medicare Late Penalties

The Two-Pay Non-MEC Policy | Selling Life & Annuities

LGBTQ+ and Medicare

Winning Growth Strategies | Selling Life & Annuities

TESTIMONIALS

Read our client
reviews from all
around the US. Agents, people and success stories.

Get Started

Excellent

Based on 142 reviews

I've known and worked with Gordon marketing for nearly 20 years very professional top contracts they really take care of their people. One source for all of your information all of your contracts keeping it under One roof makes a lot of sense.

Jim Greenwood

I have been a Medicare Broker for about 20 years in MN for Greenwood Health Solutions. Gordon Marketing is the main source of Medicare updates, carrier updates and anything else that effects our industry. Gordon seems to care more about their agents than any other FMO, PGA or GA. I'm not downline from Gordon but probably should be.

Edward Matias

The best IMO I have ever worked with! I have a great Marketer, Edgar, and he has a great team to support us! Could not be happier with their support.

Robert Hammond

I have been an independent broker (specializing in Medicare) contracted with Gordon Marketing as my IMO since 2017. Hands down ZERO complaints. EVERYONE I have ever delt with at Gordon Marketing from the owner, two presidents, all executives, my marketer and the entire admin staff are truly amazing people. They are genuine, caring, knowledgeable, professional, friendly and at the end of the day most importantly ALWAYS put the client / insured 1st. I could never imagine working with another IMO. Gordon Marketing embodies what American business is all about; work hard, do the right thing and ALWAYS put the client 1st!!!

Mr. Hunt

I have heard it said that Ken Becker is the greatest Marketer of all-time. But that is only true if you haven't met Sissy Clark yet. Sissy is definitely the greater-est Marketer of all-time. I even heard that Sissy beats Ken in arm wrestling.

Super big thank you to Sissy and Marci for quickly, accurately, and happily taking care of my crazy needs and requests. I am grateful for you both!

- Mark Hunt

Michelle McPike Morin

Sylvia is full of information and has many ways of helping agents be successful. The digital tools and guidance is a valuable piece to remaining a relevant business now and in the future.

Kathy Herring

Gordon Marketing always has great information for Agents. I have attended many of the webinars that offer information about Social Security, and Medicare training. Wednesday Wrap Up with Sylvia & Rebecca has very useful information. I also follow along on TikTok and gain valuable information that I can share with my clients. - NCInsurancelady in NC

Jo Hutchison

I have learned so much from the SUPER helpful videos, webinars and regular updates from the entire Gordon Marketing team. Their staff is very proactive any time I have a question. Makes me feel like I really have a fantastic support team behind me.

Jeff Buchholz

A great FMO for agents to work with. They have a wealth of information available for us in their videos and frequent live streams on new companies and products, as well as keeping us up to date on tax law changes and so on.

The breadth of products and companies is very helpful in finding the perfect fit for our clients, whether that is life insurance, health insurance, Medicare supplements or advantage plans and annuities.

They have experts familiar with the subtleties and nuances as well as the underwriting requirements and appetites of the various carriers.

Brendon Crook has been a big help to me on more complex strategies for things such as helping a client protect assets in an IRA account while still providing an upside should the stock market take off, but protection for crashes and still provide a nice death benefit for children... and minimizing tax ramifications in the process.
He was also able to help with Medicaid compliant annuities.

It is hard to beat the combination of a broad market presence, personal service & a library of resources to help agents succeed.

Tim

Gordon Marketing does a fantastic job of keeping agents up to date with changes in Medicare and the latest technology information to grow your business.