Why Taking Credit Cards Is Risky To Your Agency: CPI Explained

Why Taking Credit Cards Is Risky To Your Agency: CPI Explained

Medico announced that it would stop allowing clients to pay for their plans with a credit card ON A PAPER application May 1, 2018.  This is to protect clients and agents from mishandled credit card information.Payment Card Industry (PCI) standards require that all...
What To Do When Drug Prices Go Up

What To Do When Drug Prices Go Up

Americans pay the highest prices for medications in the world.  If you’ve ever been on a cruise, you may have wondered about the long, long lines that formed immediately at the local pharmacies.  Some people travel solely to lower their Rx costs (even factoring in the...
YOu cAN’T sTand OUT, BY FIttING iN

YOu cAN’T sTand OUT, BY FIttING iN

Are you rushing to look exactly like your competitors?  Trying to mirror that concept you have of success?  STOP.  Different may be better. What applies to us as a FMO applies to agents at every level of distribution.  At Gordon Marketing we have built a model that is...
How To Become A FMO

How To Become A FMO

There is no college track to become an insurance distributor. Sure, a business degree can help a bit, but it isn’t necessary.You have sales experience and experience recruiting agents, some capital and ambitious goals. Now what?I’ve had many people email...
Reinventing Insurance & Short Term Medical Insurance Plans

Reinventing Insurance & Short Term Medical Insurance Plans

The main thing I love about this industry is how creative carriers become in order to stay in the business.  The companies that try to hold their line and refuse to get creative, get pushed out of the market.  Obamacare has dealt a death blow to insurance carriers. ...
Agents Caught Behaving Kindly

Agents Caught Behaving Kindly

I get so many touching stories of insurance agents going above and beyond to help their clients that neglect to pass along the good news. Let’s face it, bad news sells…but good news makes us all proud of our profession:One agent went to a client’s...
IRS Reverses Position on ACA Penalty

IRS Reverses Position on ACA Penalty

As if insurance agents needed another reason to hate being involved with Obamacare, the IRS has recently reversed its position on “Silent Returns.”  In 2017, the IRS’s position on electronically filed returns that did NOT indicated whether s/he had...
FREE Meal On The Cutting Edge of Care

FREE Meal On The Cutting Edge of Care

DSNP members in Anthem Blue Cross and Blue Shield’s home state –INDIANA–can get up to 10 day’s worth of meals when they come home from a hospital stay.  When Anthem announced this I had an Ah Ha moment and I’m betting that all the other...
Part B’s BIG INCREASE for 2018

Part B’s BIG INCREASE for 2018

Social Security announced the anticipated 2% increase in cost of living allowance on Friday and with any increase in SS comes an increase in the cost of Part B.Since we went a few years without a rise in Part B costs–because SS did not go up–a lot of...